The Social Media Shift in Real Estate: Are TikTok Walkthroughs Changing the Game?
If you’ve scrolled through TikTok or Instagram lately, you’ve probably seen it: agents strutting through homes, pointing out features like granite countertops and walk-in closets to the beat of trending music. Influencers like Tyler Hassman have turned property walkthroughs into bite-sized entertainment, racking up thousands of views in the process. It’s fun, it’s flashy, and it’s undeniably catching the attention of buyers and sellers alike.
But does that mean your home will sell faster if your realtor makes a TikTok? Not quite. Social media is an incredible tool for showcasing properties and, more importantly, building a real estate agents personal brand. However, the actual sale still depends on more traditional methods, like professional listing photos, expert negotiation, and—let’s not forget—trust in your agents expertise.
Let’s break down the role social media is playing in modern real estate and why, while it’s not the whole solution, it’s a powerful piece of the puzzle.
How Social Media is Influencing Real Estate
The days of flipping through a newspaper to find your dream home are long gone. Now, potential buyers are scrolling through Instagram, Facebook and TikTok, stumbling upon homes they didn’t even know they wanted. Agents, or real estate influencers like Tyler Hassman are capitalizing on this trend, using platforms to create engaging, often humorous videos that highlight a home’s best features.
On TikTok, walkthroughs are less about the nitty-gritty details (square footage and heating systems) and more about grabbing attention. Short, entertaining clips can draw a crowd, especially among younger buyers. Instagram, on the other hand, offers a more polished platform for real estate professionals to showcase their listings, expertise, and even a little personality through Stories and Reels.
Building a Personal Brand That Sticks
For real estate agents, social media isn’t just about selling homes—it’s about selling themselves. Buyers and sellers are more likely to trust someone they feel they already “know,” and platforms like Instagram offer a chance to showcase expertise, values, and personality. This is where someone like Mike Wiseman stands out.
Mike has a knack for combining professionalism with humor, keeping things light while still delivering exceptional service. His Instagram feed might showcase beautifully staged homes one minute and a comedic real estate meme the next. It's a blend that resonates with clients who want someone knowledgeable but approachable—a far cry from the stiff, cookie-cutter image of real estate professionals from years past.
Mike’s humorous take on real estate has helped build trust with his audience. From sharing stories about the “weirdest things I’ve seen in a house” to giving practical tips in a way that’s easy to digest, he knows how to keep people engaged while staying true to his brand. And, let’s be honest, we all need an agent who can make us laugh during the stress of buying or selling a home.
Why Social Media Alone Won’t Sell Your House
While TikTok walkthroughs and Instagram posts can create buzz, selling a house still relies on foundational tools like:
Professional photography: Great photos remain the cornerstone of attracting serious buyers.
MLS listings: The tried-and-true way to reach buyers actively searching in your area.
Expert negotiation: No amount of TikTok views can replace a skilled agent advocating for your best interests.
Social media is like the cherry on top of the marketing sundae—it’s great for catching attention and getting people excited, but it works best when paired with a comprehensive strategy.
How Buyers and Sellers Benefit from Social Media Trends
Even if your house doesn’t find its new owner through TikTok, these platforms offer real value:
For Sellers: More eyes on your property mean more potential buyers, and the buzz can help your home stand out in a competitive market.
For Buyers: Social media gives a sneak peek into a real estate agents style, personality, and dedication before you even meet them. It's a great way to find someone you click with (pun intended).
The Bottom Line
Social media has undeniably changed the real estate game, making it easier than ever for real estate professionals to connect with their audience and showcase their expertise. While it’s not the one-stop solution for selling homes, platforms like TikTok and Instagram are powerful tools for branding, building trust, and creating buzz.
If you’re looking for a real estate agent who understands the importance of both old-school expertise and modern trends, Mike Wiseman is your guy. He knows how to market your home with a professional edge, a touch of humor, and just the right amount of flair. Whether it's a beautifully staged photo, a hilarious Instagram reel, or some solid advice wrapped in wit, Mike has the skills to make your real estate experience as smooth—and fun—as possible.
What do you think? Should we be preparing for TikTok tours of Red Deer homes in 2025, or is this trend just a flash in the pan? Let us know your thoughts in the comments!